While the brands think about the idol category as an element of an effective business plan, it commercialize the excessive sexual files they depict ( Eun, 2019 , p
The baglayeo picture is obtainable since the idols haven’t been this new agents when making their music. The guts-aged men suppliers which would idol groups feel the ability to build the entire idea of girl groups’ musical and you will photographs ( Warwick, 2007 , p. 93). 27). This concept enjoys emerged given that a method women organizations purchased to advertise the photo and you may tunes just like the beginning regarding lady teams like S.Age.S. and you can Fin K.L.
Another recognized trend could have been the usage the phrase “deal with including good fresh fruit,” (gwajeubsang inside Korean), definition a face “dripping having liquid whenever bitten,” which had been created in 2015. Likening a woman idol’s face to a fruit emphasizes their purity and you will loveliness. It’s got triggered the fresh popularity of the fresh new “deal with for example fresh fruit” cosmetics research since 2016, with an emphasis towards a good “natural, clean, and you can bubbly” artistic ( Eun free chat room jordanian, 2019 , p. 177). Although not, it gives go up toward most passive female form of the likening a female so you’re able to an apple which is planning to “end up being ingested.” Basically, the girl group people don university clothing, exposing its ample breasts, upright base, flexible waists, and you can a great “face like good fresh fruit” to offer a picture of an early on and you may inactive yet intimate woman.
Contrary to the women and you may submissive lady group, yet another brand of woman group possess starred in the past several years. Inside K-pop, the newest good picture of an effective Ssen unni usually produces “girl-break.” This lady-break design means a robust passion and you will affinity on a female that will not encompass intimate feelings. 74). The feminine fans which embrace the girl-crush concept get to be the eager supporters of the good and you can unique sisters, who can criticize public problems physically and you will display women’s thoughts about their lives, enjoys, and also its monetary issues. several They’re not afraid that people you are going to value them as lesbians while they learn the appeal on the Ssen unni are maybe not an intimate one out of terms of traditional intercourse norms; as an alternative, it is a kind of enjoy for effective women who enjoys proven their show, skills, and you will commitment.
It’s an especially rigid female connecting relationships, exceeding regarding common friendship, in fact it is notable by the a really higher level away from emotional intimacy ( Kim, 2017 , p
To learn the importance of her-crush design for the K-pop music, we could reference the similar concept of “lady stamina” hence starred in the usa. Since Gonick (2006) put it “Girl energy celebrates the brand new brutal and you can competitive possible of women since better while the reconstitution regarding lady people because an optimistic force looking at notice-phrase courtesy style, feelings, and you can a create-it-oneself (DIY) method of social design” (p. 7). Ladies admirers look ahead to how they may be “horny, furious, and you may powerful at the same time” (p. 8). The advantages out of girl strength and Ssen unni are equivalent in that they embody different inclinations of being “sexy,” “aggravated,” and you may “powerful.” Because of this, “sexy” is one of the most important elements of the Ssen unni into the old-fashioned Korean neighborhood, as their sexiness comes from the girl novel identification and you may stylishness. In other keyword, being slutty is the effective way the Ssen unni controls their name and gives an effective voice for the fans.
Female fans see what forms of abilities and you may potential they can cultivate because the separate anyone inside the people owing to admiring the attractive qualities of one’s Ssen unni. They understand that ladies stress not simply their appearance, plus various attributes, such as for example “speaking event, amicable choices, attractive human anatomy, and you will cleverness” ( Kim, 2017 , p. 74). Instance, (G)-I DLE enjoys featured once the current lady group embodying this strong visualize. The first choice, Soyeon, definitely gets involved within the songwriting and you may designing this new choreography towards the tunes, and you can she in public conveys exactly what she wishes perform within her business. This basically means, she’s sufficiently strong enough to wreck new quiet developed by the newest antique gender norms and to keeps care about-value.